News
HEY-SIGN by BWF Group: Strategic realignment under a new umbrella brand
With HEY-SIGN by BWF Group, BWF Tec GmbH & Co. KG presents a new umbrella brand that unites the strengths of BWF Feltec and HEY-SIGN. The aim of this strategic realignment is to combine the company’s longstanding expertise in felt manufacturing with 25 years of design competence in a clear and distinctive brand identity.
The brand HEY-SIGN by BWF Group stands for premium quality, technical expertise, and design excellence.
Under its umbrella, four areas of competence are brought together:
- FELT MANUFACTURE – From fibre to perfection.
- LIVING – Timeless design – perfected in wool felt.
- ACOUSTIC – Spatial sound at its finest.
- TEXTILCUT – Precision cutting. Accurate shapes. Textile perfection.
As part of the BWF Group, a globally active family business in its fifth generation, HEY-SIGN by BWF Group benefits from a strong network and a clear strategic focus in the international market.
HEY-SIGN by BWF Group
Home of Felt.
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Trade fairs and dates
Every year, HEY-SIGN by BWF Group presents new products, new patterns and colour trends at major international trade fairs. The HEY-SIGN by BWF Group exhibition stands demonstrate how perfectly wool felt is suited to innovative interior design and furnishing concepts. We will be exhibiting at the following trade fairs in the near future:
Design Post Cologne
Permanent exhibition
Ambiente Frankfurt
Frankfurt, 6–10 February 2026, Hall 3.1, Stand E02
